Antidote hovers between a book and a fashion magazine, a precious object to be kept collected. Its concept is simple: each issue tells the story of a fashion, portraying it through a comprehensive, diversified narrative. The editorial approach blends new dynamics through different articles, stories, portfolios and fashion editorials. An original, timeless tone, an insight into the essence of the addressed topic. An essay of theoretical and practical analysis, experienced as a cultural and psychological experience. Antidote Magazine is designed as a remedy offered to fashion aficionados and culture enthusiasts alike, inviting them to a literary experience. A new way of relating to information, thought and designed to transcend the ephemeral through the eye of an innovative and alive french magazine.