The tagline for UPPERCASE magazine is "for the creative and curious" and this really is the somewhat loose guideline to content appearing in the magazine. Though the content is based in graphic design, illustration and crafting as its starting points, with such a broad statement the articles can be quite eclectic. I think it is this curious bent that makes the magazine unique and hopefully surprising with each new issue.
We like to support the creative endeavours of our readership and therefore much of the written content, photography and illustration is commissioned from our subscribers, open calls for submissions and through connections made in our social media circles. I strongly believe that the magazine is a collaborative effort with its readership.